ProShine Autoworks

Growth plan: every lever

TL;DR · IF YOU AND YOUR GUYS GO ALL IN NOW
Today$2.4ka month, part-time
Next month$23klikely · up to $36k · 2 people is enough
Month 6$40–56k2 people $40k · 3 people $50k · 4 people $56k · up to $80k
Prices to about $200 a car, everything below switched on, past clients and followers told you're booking. Estimates, math at the bottom.
PUSH CASE · $40K A MONTH BY MONTH 2
≈ 205 cars → $41k20 regulars + 30 past clients + 45 followers + 75 from ads + 40 from care plan
Takes all three by week 5: ads scaled to about $2,500 and still returning about 6x · most past clients rebooked · about 20 people on the care plan. Needs 3 people, since 2 max out around 200 cars. Likely month 2 is about $26k.

Green tags: rough monthly value by month 3 at about $200 a car (likely case). They overlap, so they don't add up to the total. The totals at the bottom are the real number.

1Found2Reply3Book4Ticket5Back6Refer7Run
1 · Get found

Show up where Houston owners look

Google profile

≈ +$800/moNone foundService-area profile, every service with a price, Book button

Reviews

≈ +$1,000/moZero on GoogleAsked after every job, all replied to

Other maps

≈ +$200/moNot listedApple Maps, Bing, Yelp, same info

Website

needed for bookingNoneService pages, area pages, gallery, prices, booking

Search basics

≈ +$200/moNothing to rankPages named after real searches

AI search

≈ +$200/moNot mentionedClean info so ChatGPT and Google AI suggest you

TikTok + Shorts

≈ +$400/moReels only on IGReels you already post go up there automatically

IG profile

≈ +$600/mo"DM us""Houston mobile detailing + coating," booking link in bio

Ads

≈ +$6,000/moNoneBest reels shown to car owners within 30 miles, plus Google search ads

Van

≈ +$400/moPlain or unbranded (to confirm)Name, number and QR on the van. It sits in nice driveways all day.

Neighbor cards

≈ +$600/moNeighbors see the work, nothing to takeSmall sign at the job, cards to the 5 nearest houses

Nextdoor

≈ +$400/moNot on itBusiness page in Memorial, Katy, Cypress, River Oaks

Brand listings

≈ +$200/moNot listedCoating and PPF brand installer finders send local leads

Insured

helps close exoticsNot shown"Insured for exotics" on the site and profile
Ad, Houston only
Google, with reviews

Ads on $1,000 a month

Worst3x$3k · 15 cars
Likely6x$6k · 30 cars
Best12x$12k · 60 cars
$1,000 → 100 / 150 / 200 DM conversations (~$5–10 each) × 15% / 20% / 30% book = 15 / 30 / 60 cars × $200 first visits only. Care plan sign-ups and repeats come on top.

Ads start the day booking works. Worst assumes the first few weeks are rough while the ad account settles. Pause and fix if a booked job costs over $250 after a month. Ad costs are estimates.

2 · Reply fast

Nobody waits for an answer

IG auto-reply

≈ +$1,600/moReplies when you have timeEvery DM gets prices and a booking link right away

Comment-to-DM

≈ +$800/moComments go nowhere"Comment DETAIL for prices" sends the DM automatically

Business number

needed for textsPersonal phone, not listedOne number for calls and texts

Missed-call text

≈ +$400/moMissed call = lost jobText back within a minute

Quote form

≈ +$600/moDM back-and-forthCar, service, photos, zip, ballpark right away

After hours

≈ +$600/moNext-day repliesNight DMs answered that night
Instant DM reply
Missed call

Prices and link are placeholders.

3 · Get booked

Book without the back-and-forth

Booking calendar

≈ +$1,200/moSet up by DMPick service, add-ons, day, address. Done.

Area days

room for +$2,000/moAny day, any areaCalendar shows the days you are in their area

Deposits

≈ +$600/moA flake costs a whole slotDeposit on every job at booking

Reminders

≈ +$400/moNoneDay before and 2 hours before, with setup questions

Rain plan

≈ +$400/moRescheduled by handRain in the forecast sends a reschedule text

Payments

≈ +$300/moNo card-on-booking yetCard and Apple Pay, monthly payments on big PPF

Size pricing

part of priceOne price for everythingCoupe, SUV, 3-row and exotic priced differently

Travel fee

≈ +$300/moSame price at any distanceFree inside the core area, fee past it

Cancellation policy

≈ +$200/moNothing in writingDeposit kept on late cancels

Tips

≈ +$1,500/mo in tipsCash if they think of itTip option at checkout, on every job
Booking page
Reminder
4 · Bigger tickets

More money per car, same driveway

3 options

≈ +$1,500/moOne priceGood, better, best on every quote

Packages

≈ +$1,000/moServices sold one at a timeFull detail + decon, detail + correction + coating, new car

Add-ons

≈ +$2,000/moOnly if askedWheel, glass, interior coating as checkboxes

Price check

≈ +$12,000/moAbout $85–150 a carAbout $200 average, priced by car size

Gift cards

≈ +$500/moNoneDetail gift cards for the holidays and birthdays

Condition fees

≈ +$300/moAbsorbedPet hair, heavy soil, sand priced in

Weekend + same-day

≈ +$400/moSame pricePremium for weekends and rush jobs
Every quote, 3 options
Packages
Correction + coating Detail + correction + coating New car package

Example prices. Premium detailers charge $250–450+ for a full detail (2026 price guides), so $200 for exotic clients is still under the market.

5 · Get them back

Every job leads to the next one

Care plan

≈ +$4,750/moCar wash or owner does itMonthly plan, offered after every detail, paid from day one

Coating check-up

≈ +$300/moForgottenReminder a year after every coating

Next step

≈ +$3,000/moNothing after the jobDetail → correction + coating → PPF, offered a few weeks later

Win-back

≈ +$800/moOld customers driftText after 6 months quiet

Houston seasons

≈ +$600/moNo reason to reach outLovebugs (May, Sept), summer UV, pollen

Customer list

runs the textsNot set up yetEvery car, every job, every date

Care

$109/mo
  • 1 maintenance wash a month
  • Quick interior wipe-down
  • Booked on your area day
Weekend car
Main one

Care+

$199/mo
  • 2 maintenance washes a month
  • Full interior once a month
  • Free rain-day reschedules
  • 10% off upgrades
Daily-driven

Collector

$349/mo
  • Everything in Care+
  • Full detail every 3 months
  • Coating top-up every 3 months
  • First pick of booking days
  • Extra cars 30% off
Exotics, multi-car garages

Plan income, 6 months in

Worst$2.9k15 members
Likely$6.7k35 members
Best$9.5k50 members
members × ~$190 average plan, every month. Plan washes don't earn stamps. 20 members ≈ 40 booked cars a month before finding anyone new.

Plan prices are a starting point. Ask him how often his exotic clients already have him back.

6 · Referrals

Turn word of mouth into a system

Client referrals

≈ +$600/moHappens by luckCard at delivery, text 3 days later. Reward: 2 stamps each toward a free detail

Partner shops

≈ +$600/moDME and Indecent tag youCard at pickup, 10% or send-backs, tracked monthly

Dealers

≈ +$2,000/mo · crewNoneProtection on new exotic deliveries

Rental fleets

≈ +$3,000/mo · crewNoneCleaning after every rental, monthly contract

Meets

≈ +$400/moJust showing upKnow the organizers, detail cars the night before

Wallet card

≈ +$600/moNothing to keepStamps for every detail and referral, 8 = a free detail

Condos and offices

≈ +$3,000/mo · crewOne car per stopDetail days at luxury buildings and offices, many cars, no driving

Car clubs

≈ +$400/moNoneMember perks for Porsche, Ferrari and other local clubs
Card on the seat
Partner card at pickup
Worst+2cars a month
Likely+6cars a month
Best+11cars a month
client referrals +1 / +3 / +5 cars a month + partner shops 1 / 3 / 6 = +2 / +6 / +11 cars a month (≈ +$400 / $1,200 / $2,200 at $200)

Stamp card in their Apple or Google Wallet

  • They add it by scanning a QR code at the job.
  • Every paid detail: 1 stamp.
  • Friend books with their code: 2 stamps each.
  • 8 stamps: a free detail.
  • The card updates itself, with a lock-screen alert when they're 1 away and when it's ready.

One system for both visits and referrals. A free detail every 8 stamps works out to about 11% back for a regular client.

Referral tiers (resets yearly)

5 referrals ≈ 5 × $200 = $1,000+ in new work → rewards cost about $150 of his time 10 referrals ≈ $2,000+ in new work, plus whatever those clients come back for

Example tiers. The tier shows on their Wallet card, so they can see how close they are to the next one.

7 · Run it

Room for more cars

Routes by area

room for +$2,000/moBooked wherever the client isSet days per area

Job times

sets pricesNot trackedReal hours per job, prices match

Helper

unlocks the restAll on youHire at 3 weeks booked for 2 months

"How'd you hear?"

shows what worksUnknownAsked on every booking

Weekly report

shows what worksNoneJobs, money, where it came from

Water + power

≈ +$600/moNeeds the client's spigot and outlet (to confirm)Tank and generator, so garages and high-rises work too
2 weeks

Everything set up in 2 weeks

Week 1
  • Google profile submitted
  • Business number, texting registration started
  • IG auto-replies, comment-to-DM
  • Website + booking calendar, deposits
  • New prices, 3-option quotes, packages
  • Review asks to past clients
Week 2
  • Care plans live
  • Wallet stamp card, referral cards
  • Partner deals offered
  • Text past customers
  • Ads on
  • Other maps, TikTok, Shorts, routes
  • Outside our control: Google profile verification can take days to a few weeks. Business texting registration usually takes 1 to 3 weeks. Partner shops say yes on their own time.
  • Set up in 2 weeks doesn't mean results in 2 weeks. Reviews and Google rankings still build over 2 to 4 months.
Results

2, 3 or 4 people, all in

Today: about 20 cars a month at about $120 ≈ $2,400 a month, part-time. He's been holding back, so some demand is already there: about 100 past clients (guess from 167 posts) and 10.4K followers. Below: every lever on, about $200 a car, his guys full-time.

Month 1: where the cars come from

SourceWorstLikelyBest
Today's regulars202020
Past clients texted the booking link~100 clients, 15% / 25% / 30% rebook152530
"Now booking" to his 10.4K followersauto-replies, link, stories153050
Ads$1,000, 150 DMs, 15–30% book153060
Care plan, paid from day one51020
Cars in month 170115180
Revenue at $200$14k$23k$36k

After that

Cars a monthWorstLikelyBest
Month 170115180
Month 3care plan ~25 members, referrals start85150230
Month 6care plan stacks, Google kicks in120220340
each person ≈ 3–5 cars a day (1–2 hours a car, with driving) × ~20 working days

What each team size makes (at $200 a car)

Start here

2 people

Can handle 120–200 cars a month · max $40k
$40ka month by month 6 (likely)
Month 1$23krange $14–36k
Month 3$30krange $17–40k
Month 6$40krange $24–40k · full
Crew pay≈ $4k/mo
Month 6, after pay + supplies≈ $33k

3 people

Can handle 180–300 cars a month · max $60k · can take 1 crew contract
$50ka month by month 6 (likely)
Month 1$23krange $14–36k
Month 3$33krange $18–50k
Month 6$50krange $26–60k
Crew pay≈ $8k/mo
Month 6, after pay + supplies≈ $38k

4 people

Can handle 240–400 cars a month · max $80k · can take 2 crew contracts
$56ka month by month 6 (likely)
Month 1$23krange $14–36k
Month 3$36krange $19–52k
Month 6$56krange $28–80k
Crew pay≈ $12k/mo
Month 6, after pay + supplies≈ $40k
  • Crew contracts are what bigger teams unlock. Condo and office detail days, dealer prep, rental fleets: 15–20 cars at a time on a set schedule. 2 people can't promise that. 3 people can take one deal (about 15–30 cars a month), 4 people two (about 30–60).
  • Month 1 is the same for every team. Contracts take a few weeks to land, and 2 people can handle up to about 200 cars.
  • 2 people fill up around month 4–6. In the likely case they're turning away about 20 cars a month by month 6. That's when the 3rd person earns their pay.
  • Best case with 4 people: $80k a month by month 6. 400 cars, every team fully booked, with care plan, ads, past clients and 2 crew contracts all hitting.
  • So: start with 2 full-time. Add the 3rd when the calendar is full 2 weeks out or a crew contract is ready to sign, the 4th when it's full again.
  • The past-client number is a guess. If he has 200+, month 1 moves up. If he has 50, it moves down. Ask him.
  • Crew pay (about $4k a person) and supplies (about 8%) are my estimates. Revenue is before gas and insurance.
Plan member stay and referral response: car wash membership and referral studies from Clink's research notes (Oct 2026). Ad costs, close rates and plan prices are estimates.